Media to Movement (also called Media to Disciple-Making Movement, M2M, or M2DMM) is a relatively new strategy that uses media to reach hundreds (or even hundreds-of-thousands) of people instantaneously with a culturally relevant Gospel message. M2M allows missionaries to cast a wider net and encounter seekers on the platforms they’re already using to find answers: Google, Facebook, Youtube, etc.
Today, most of life’s questions are answered online (over 5.6 Billion searches happen on Google each day), the question is, who is providing those answers? M2M is an important strategy that positions missionaries to relate to seekers in a modern context and meet them with the saving message of the Gospel in the right place at the right time.